LS Staging

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  • Negative keywords in Pay Per Click Campaign

    Negative keywords prevent your PPC ads from appearing in search engine results. Use of these often helps your pay per click ads not to show up in search engine results for non relevant keywords. Thus, adding negative keywords not only saves your money and but also draws quality targeted traffic to your web site. Negative keywords improve the performance of your PPC advertisement in search engines.

    For Example-

    Pet sitters – cinema, classics, cleaning etc…

    Hygiene product: reviews, travel, paints, wholesale, furniture etc…

    When to use negative keywords?

    Whenever you do a keyword research look for negative keywords related to that keyword, this is one of the easy steps to do it in the beginning of your keyword research which saves your time and money.

    Adding negative keywords help in qualified clicks preventing unnecessary displays of your ad. Use phrase and exact match for your keyword phrases, this helps on negative keywords and increase quality traffic.

  • PPC Spam and Frauds

    While you are busy planning new pay per click marketing policies, there could be unauthorized users in control of your campaigns, running your business for their benefit.Such users like to invade into your account by burying their own keywords and ads in your domain without changing your settings and budgets. Well, the trick is to run their ads quietly under your account; making you pay for every click and reaping all conversions themselves.Another objective of such users is to place all kinds of expensive keywords into your account and increasing the budgets as high as thousands of pounds per day. The motive is to get as expensive clicks as possible at your cost.Regardless of the challenge there are preventives against a prospective fraud threat:

    • Have a weekly keyword report checking for all keywords across all pages
    • Figure out unfamiliar ads if any, through ad reports
    • Keep a check on your spend
    • Install Spyware and anti-virus to detect frauds
    • Change your password frequently and don’t quickly respond to password verifying enquiries.

     A little caution and alertness can add to the smooth sailing of your pay per click advertisement

  • Managing Pay per Click Advertising

    Pay per Click is a lucrative marketing strategy which can be you business booster if properly managed. There are certain factors important to run a successful and profitable pay per click campaign.

    The primary aim of a pay per click campaign is to attract potential users to the concerned website through the search engine. Thus the most essential factor in a pay per click campaign is the selection of search engines. Unpopular engines will bring unwanted visitors, adding to your cost incurred and keeping ROI negligible.  Search engines like Google, Yahoo, and MSN are the most popular ones used for PPC campaigns.

    The next essential factor affecting pay per click campaigns is the selection of keywords. In pay per clicks it is the keywords that are the core of the campaign. The most popular keywords find the highest position in the search engine ranking pages increasing the ad popularity amidst high rate of conversion.

    Continuous campaign monitoring and proper bidding management also help in the marketing motto. Turning a pay per click campaign profitable needs carefully vigilance and calculated strategy.

  • Quick Pay Per Click – PPC Glossary

    Some commonly use terms while juggling with pay per click advertisements-

    • Bid: The maximum amount of money placed on a pay-per-click ad.
    • Click: Number of times the ad has been clicked.
    • Conversion Rate: Percentage of visitors converted into clients/purchasers.
    • CPC: Click-through rate defines the amount the user pays if his ad is clicked.
    • CPM: Cost per mile is the cost for 1,000 ad views or impressions.
    • CTR: Number of ad clicks/ number of impressions x 100; metric of account performance.
    • Hits: Also known as views, the number of web site visitors including repetitive onces.
    • Impressions: Number of times the page has been viewed
    • Keyword: Single or a group of important words that define the web site content and display the page when entered on the search engine box.
    • ROI: Return on investment is the money made on pay per click ads.

  • Two Important PPC Abbreviations

    Pay per click is a form of Internet Marketing where the sponsor has to pay a set amount for every click on his listing/ad campaign. There are a number of different abbreviations associated with PPC. Two important acronyms are listed below:

    • CPC: Cost per click defines the charge you pay to the search engine for each click on your adverts. If your ad is displayed for a search query but the visitor doesn’t click it, you don’t incur any cost.
    • CTR: Click-through rate is a measure of your account performance. Usually the higher the CTR the better is the account performance. CTR is calculates as number of ad clicks/number of impressions x 100

  • EU to Approve Google Double Click Merger

    As per one of the news items; EU is expected to clear Google / Double Click merger.

    The approval is expected since long. The European Commission had decided in January not to object formally to the merger. The Commission which is EU’s competition watchdog, never disapproved any deal without sending formal objections.

    The Deal is objected by Privacy advocates. It is feared that the deal will provide huge access to information regarding consumers and their behaviour . The Commission has clarified that privacy considerations are not part of scope of its authority for the merger.

    The Deal will enhance Google dominance on Paid Search.

  • SEO Vs PPC The Preferred Marketing Strategy

    With the Search Engine it is also important to decide the preferred marketing strategy – Search Engine Optimization or Pay per Click.

    These are two different marketing strategies working on different aspects of a website. Before setting on the preferred method it is important to know the underlying facts about each.

    PPC familiarizes the user to your web site. If liked the user is then glued to your site. The more the user the better the Search Engines will like your site. This is one of the prime reasons of alluring huge visitors to your site. Search Engine Optimization gets more targeted traffic to your web site through the search engine thus; a lot of marketers would prefer SEO to PPC.

    PPC is text-based advertising on a Search Engine whereas SEO has a lot to do with page rank and link popularity. In PPC will have to bid money in order to be listed first but SEO will require content, design and links to make the site linked.

    Though it is difficult to manipulate, studies show that PPC brings stability and predictability to some extend whereas SEO involves a lot of tedious task. On the other hand SEO can be done free and you have to pay for PPC.

    Needless to say, people should constantly look for new and unique ways to bring traffic to their web sites eventually culminates into business gains.

  • Fighting out Pay Per Click Myths

    Pay per click is an important tool of Internet marketing. A keyword optimized and cleverly set budget can see through a great online business. But there are myths attached the pay per click approach –

    • Number one page rank is the best

    Pay per click is about conversions and ROI. Being number one is a waste if it does not fetch you good click-through rate and eventually conversions.

    • The natural page rankings are affected by pay per click

    The ad text displayed does not act as anchor text; it only is an advertising punch.

    • Pay per click only helps major businesses

    This is far from fact as small business really benefits from pay per click through good campaign and landing page design.

    • Pay per click is a short term tool

    If PPC is promoting your company well with good ROI then it can be for keeps.

    • Pay per click is not a life long process

    With constantly evolving business needs; pay per click requires constant monitoring, change and hence regular optimisation.

  • Click Fraud Detection

    Click Fraud is an inevitable aspect of any business and pay per click is no exception. Making money through ‘black hat’ techniques of business could be the prime aim of some. How do you escape being a victim of any such pay per click fraud/crime? There are some simple clever ways to reduce pay per click or online marketing frauds.

    • Don’t be in a hurry to pay. Delaying payment may save you from the fraud.
    • Keep your computer free from any bad software and stay away from the prying eyes of software trackers that eye every transaction you make or even every site you visit.
    • Delay in divulging business details to a prospective supplier can also check on a fraud helping you to get more concrete information about your dealer/supplier.
    • Study the contract thoroughly; you might overlook some business virus which otherwise might look simple and repetitive.

  • Pay Per Click – Measurable ROI

    In Pay-Per-Click type of Internet marketing the advertisers pays an amount every time their ad is clicked by a prospective customer. This is also known as the click-through rate (CTR); both of these are integral part of web optimization.

    Pay per click marketing is lucrative and measurable in terms of return of investment ROI. There are various methods of quantifying the ROI in PPC marketing. One important tool is tracking user actions like buying product, requesting a brochure/newsletter or even more information. This explains the users who have only viewed a page and those who have actually turned into clients. This also helps in calculating the number of sales against spending.

    There are no strict rules in pay per click advertising or marketing and with extensive online tools available to optimize Internet marketing, measuring the returns is a simple process. The true measure of a business profit is the piling order request transforming to orders and subsequently getting the aimed revenue.

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